The Twinkle in Mohawk’s Eye

19 11 2010

Hamilton may be known as a university town, but right now it’s Mohawk College adding some sparkle and polish to the steel city. The new campus renovations, including an impressive new Learning Exchange building, are the twinkle in Mohawk College’s eye, and that eye is apparently fixed confidently on the future. Great expanses of glass, some of it in a rainbow of subtle colours, command attention along the new Fennel Avenue facade. Lettering on the new

(Photo: Mohawk College)

sign (with new logo) is some 5 ft. tall. The new Cummings Library has enhanced wireless access, e-learning and an innovative “collaboratory”. Common spaces abound, with sofas and large booths as well as more traditional seating. And, yes, there’s even a Starbucks. The college calls it “a new campus for a new decade”.

(Mohawk College)

This week the college is hosting several events that are part of The Hamilton Music Awards, and is one of the presenting sponsors. Showcasing local talent and honouring area musicians, this is a fitting venue for Mohawk College to encourage and attract young music students and connect with its community. Rob MacIsaac, President, describes Hamilton as “a great place to learn” thanks in part to Mohawk College and “a great place to call home” thanks in part to the musical icons and upcoming stars being recognized this weekend.

The festival and conference portions of the 5-day event are now on, with the Industry Awards on Saturday evening and the Hamilton Music Awards on Sunday evening (including a lifetime achievement award to Lighthouse founder and Hamiltonian Ronn “Skip” Prokop). Many talented people will walk the halls of Mohawk College for these events, including young talents whose future may well include enrollment at Mohawk. The new campus additions bode well for tomorrow’s student body and for Hamilton, with exemplary environmental design features and an obvious nod to learning comforts. Named the Centre for Entrepreneurship, Learning and Innovation this is the college’s largest-ever project and it is aptly named. The official opening won’t happen until January 2011 but already it’s apparent that the campus has been transformed.

Turns out Hamilton isn’t just a university and college town, it’s home to some of the most innovative educational facilities found anywhere. And, for Mohawk College, this most recent achievement came without aid of federal funds (requested but denied when infrastructure money was being allocated). That’s no small accomplishment, and something to be applauded.





Old Spice?

9 11 2010

Marketing magazine recently reported that Canadians are fans of the current Old Spice advertising campaign (“You like the way I look. Of course you do.”). Not only was it the most recognized campaign, it was also the best liked in this country (least liked? The family chasing the Dairy Queen Blizzard truck).

Flash back for a moment to 1965 and imagine the likelihood of either of these marketing campaigns being successful. A naked guy taunting us from the shower? A family drive with Mom on the hood of the car trying to grab hold of an ice cream truck? Doubtful these would ever have been conceived, let alone aired and memorable. My point here is that things have changed considerably in the way marketing reaches us. More disturbing to me is the change in how it affects us, and what has become acceptable to so many of us.

The so-called “prime time” viewing slots on television have opened up to include programming that once was restricted to much later hours and intended for adults only. Shows like “Pimp My Ride” and “Desperate Housewives” are now airing when young kids are still in their living rooms. Not that long ago, Brooke Shields caused a tremendous uproar by exposing her navel and midrift in an advertising campaign. Bratz dolls have sexed up their wardrobes to the point that once-fashionable Barbie has now donned similar garb in order to stay “trendy” and competitive. The cast of Glee on the cover of GQ magazine has been in the news for its racy portrayal of highschool kids, and children have come to know firefighters in most communities as heroes and calendar pinups.

There’s only one common element in all this, and it’s money. Whatever sells goes. And we buy it. Every lowdown, inappropriate and disrespectful moment of it. Maybe our filters are so tired from trying to screen and distinguish among all this stuff that they just don’t work anymore. Or maybe we’ve just become numb to all the skin and sex and selling. Old Spice sales reportedly are up, and Bratz dolls are again being touted as a must-have item for the holidays this year. Trouble is, child abuse is up too. Domestic assaults are still a plague on families. Pornography still nets kids and ruins lives. The links are obvious. What we do about it is trickier.

Stop advertising? No. Censor more of this stuff? Governments won’t do it. Quit spending our money on the products and services that try to sell to kids with sex and violence? Now that just might work. I spoke to a mother the other day who had been trying to explain to her 8-year old why a particular mannequin’s outfit was inappropriate for school (mini skirt, lacy tights, spaghetti strap/sequin top). It’s not easy. I admire her taking a stand though, and she showed that it can be done (and done at any age) with patience and love. She told me she’d rather put up with a few tantrums than risk the alternative.

Can we find more ways to reinforce the appropriate, and gradually reduce the inappropriate, from our lives and the lives of young children? Can we do a better job of turning trashy TV into teachable moments for kids? I think so. And I tip my hat to all those parents out there who are trying to do just that every day. Their task is daunting, and they could use our help and reinforcement. Whether you have children or not, take opportunities to voice your disapproval when the merchandise in the next store you visit falls well short of the mark for appropriateness. As I often hear teachers and parents telling children, “use your voice”.

Photo: spreadshirt.com





Changing our Sexually Toxic Environment

2 11 2010

Cordelia Anderson

If you read this blog regularly, you know that Cordelia Anderson recently spoke about our “sexually toxic environment” as part of a discussion here in Hamilton during Child Abuse Prevention Month (October). Her insights and revelations about “porn culture” and what we must do to reverse the hijacking of our sexuality fired up those who were fortunate enough to be present – and I hope that lasts! In the meantime, I took to heart Cordelia’s message about doing what we can, in our own circles of influence, to rid ourselves of the overly sexual (“hypersexualized”) danger zone in which we (and youngsters) live.

While traveling, I now request a “porn free” room when I make hotel reservations. This means insisting on a room that doesn’t have pay-per-view pornography or has blocked the availability of it during my stay. Families as well as individuals can do this easily…and the more who do, the more likely we are to find greater availability of these rooms.

While shopping, I no longer turn away and ignore inappropriate or offensive merchandise. I recently pointed out to a shopkeeper that a particularly sexual t-shirt had no place on display in a store selling children’s clothing. In another, I complained about a line of merchandise called “Porn for Women” that was prominently displayed in the gift shop of a heritage site (go figure). In both cases, I elected to shop elsewhere and let them know why this was my decision.

These individual efforts do pay off. After complaining about a rubber tag for sale in a local dollar store (“On Myspace I’m Legal”) – displayed next to Dora The Explorer and other kids’ items – the store not only removed it from their inventory but also invited me to write to their head office and explain why it’s unacceptable. Pointing out the inappropriateness of sexualized merchandise can lead to an “aha” moment for sales clerks, store managers, buyers and distributors. Community-minded corporations will often respond when made aware of merchandise that might otherwise have slipped through their radar.

There are a host of things we can do, each of us, to change our environment so that these hypersexualized examples are not considered “normal”. First and foremost, remember that money talks. Spend it strategically. If you don’t think dolls for young girls should be dressed in feather boas and miniskirts, don’t buy them. And let store staff know why you won’t spend your money on these items. If you don’t think the lyrics to certain songs are healthy for the sexuality of our young people, point that out to them. Explain what’s degrading or objectifying about the words, and offer empowering messages instead.

Simply starting a conversation can be enough to get the ball rolling. How do you feel about the mainstream TV line-up including shows like “Pimp My Ride”? What about the results you get when you search for “porn” on Google? For an interesting comparison, Cordelia Anderson suggests trying that search and then searching for “healthy sexuality” and seeing the difference in results (and the time it takes).

October was Child Abuse Prevention Month. November is the month set aside to talk about woman abuse and to raise awareness about the problem. If we only address these issues once a year, we can pretty much give up on making any inroads. If we continue to let media and merchandisers degrade and objectify women, we won’t get very far either. So speak up, engage others, and spend strategically. It will take all of us to make a difference in what “normal” consists of and whether messages about healthy sexuality are available to young people.

“The need for change bulldozed road down the center of my mind”.

Maya Angelou





From Dr. Seuss to Porn

20 10 2010

Parent Evening

The Community Child Abuse Council of Canada presents a special evening for parents on Monday, October 25 as part of its Child Abuse Prevention Month activities. The free evening event features Cordelia Anderson, a recognized expert in child maltreatment. Anderson will engage parents, caregivers and foster parents in a dialogue about what she calls our “sexually toxic” society and how to help children navigate this potentially dangerous landscape.

Pre-registration is required: call (905) 523-1020 ext. 14 or visit the Council’s web site: www.childabusecouncil.on.ca for more information.

On Tuesday, October 26 Cordelia Anderson will be the featured speaker at an all-day symposium for professionals. The focus of the day includes the sexual development of children and the impact of today’s cultural norms and sexually permissive media. For full information visit www.childabusecouncil.on.ca or call the Council: (905) 523-1020 ext. 14. Registration fee is $75.00 per person and space is limited.





Alternatives for Youth

20 10 2010

The annual general meeting of Alternatives for Youth (AY) was held this week, and the election of volunteer board members saw a group of dedicated individuals take up the governance and leadership of the agency for the coming year. This is a small organization, not particularly well known, but a vital provider of services for local young people. AY provides substance abuse and addiction counselling and related programs for youth aged 12-23 and their families in the Hamilton area. They operate from a downtown location and several satellites, including numerous school-based locations.

Karen has been working with AY over the past year, assisting in a Review & Renewal process encompassing all areas of the organization. This has been a substantial undertaking for the agency, and has required considerable work on the part of volunteer board members in particular. The agency should be commended for its efforts to strengthen both governance and service delivery, and for its commitment to making valuable and visionary contributions to the Hamilton community. The AY staff team continues to provide much-needed services to young people and their families in the complicated realm of addiction, substance use, mental health and development.

If you are interested in the work of AY, or about volunteering in a governance or other capacity, contact Sue Kennedy, Executive Director, at (905) 527-4469.