EnMark Associates

Here’s an exciting and worthy project aimed at empowering young women and changing the portrayal of young girls in the media…MissRepresentation addresses this in several important ways. If you’ve looked closely at a young girl lately you may have noticed the jeans, the makeup, the hair…much of it a predictable response to perceieved expectations that, for many, go hand in hand with being young and female in our society. Too many young girls spend tremendous effort and money trying to live up to something they’ll never achieve — and who wants them to? The potential cost of these misguided priorities is substantial – their confidence, their time, and a distraction away from the other skills or hobbies or attributes they could be pursuing. In fact, some young girls are literally dying to live up to “an image.”

Driven by the message delivered in the film Miss Representation, a documentary that premiered at the 2011 Sundance Film Festival, the project is “a call-to-action campaign that seeks to empower women and girls to challenge limiting labels in order to realize their potential”. Among its goals are the eradication of gender stereotypes and the creation of lasting cultural and sociological change. The project includes an educational curriculum, film screenings, and an action agenda with options for supporting the campaign.

Check out the details at www.missrepresentation.org