GoldieBlox – engineering for little girls

14 02 2014

Debbie Sterling, an engineer from Stanford, found few women in her university class and decided young girls needed more encouragement to experiment with engineering and innovative design concepts. Her research led to the revelation that 87% of the world’s engineers are males, and to the development of a combination storybook and toy building set designed specifically for little girls – Goldie Blox. Her original crowdfunding launch successfully reached its $150,000 target in less than 5 days (watch the launch video here: http://www.youtube.com/watch?v=y-AtZfNU3zw) and GoldieBlox is now a series. The first building set, incorporating a belt drive, is available online and at select Target and ToysRUs stores along with #2  (wheel and axle) and #3 (hinge) in the series. goldieblox

For more about GoldieBlox, check out the web site: www.goldieblox.com

Thanks, Debbie, for recognizing the need to cheer on young inventors, and for tapping into young female minds with something more than pink packaging.

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