Last Sunday, during the biggest media event of the year, supporters of Miss Representation came together to put sexism in advertising in the spotlight and make it a topic of conversation. As a result, over 4 million people heard or saw their critiques of Super Bowl commercials and their message was picked up by numerous major news outlets, including CNN and National Public Radio (NPR). As a result, countless thousands have been inspired to be more aware of the representations of gender they consume daily. That’s what I love about Miss Representation – they’re continually bringing solid information to new audiences what are then able to decide for themselves about the values that are important to them.
Go Daddy alone received more than 7,500 tweets in just 5 hours concerning their stereotypical and demeaning Super Bowl ad. This was accomplished by thousands of individuals deciding to take a break from watching the big game to use their consumer voice to let advertisers know: when it comes to using sexism to sell, we’re #NotBuyingIt! (that’s the Miss Representation campaign, by the way).
And it works. After Teleflora’s highly offensive and degrading Super Bowl commercial, which implied that women would exchange sex with any man who could afford a few flowers, hundreds of folks took to Twitter to express their dismay and disgust. In a show of the increasing ability of social media to create real change, Harrod’s in London removed two children’s books from their children’s reading room after users on Twitter, with the help of the #NotBuyingIt hashtag, let the store know that the items promoted gender stereotypes.
Next Thursday, on Valentine’s Day, Miss Representation is helping to coordinate another effort aimed at showing what we’re capable of when we band together under a common cause. On February 14th, Eve Ensler’s V-Day organization is organizing one billion women, and those who love them, to rise up and demand an end to violence against women.
“Today, on the planet, a billion women – one of every three women on the planet – will be raped or beaten in her lifetime. That’s ONE BILLION mothers, daughters, sisters, partners, and friends violated. V-Day REFUSES to stand by as more than a billion women experience violence.”
The worldwide event, One Billion Rising, is being held in cities and towns across the globe, and will feature performances, dances and women speaking out against violence in unity. To find out more, go to http://www.onebillionrising.org – and if you haven’t already become familiar with Miss Representation, visit their site at http://www.missrepresentation.org.
The Valentine’s Day, spread the love and spread the word – 1 billion women violated is an atrocity. 1 billion women dancing is a revolution.
Confidence. Creativity. Strength. These qualities, cited as goals of the campaign, are ones we can all encourage in children of all ages. “A country without strong children cannot stay strong”, says the campaign. No argument here.
EnMark Associates 