EnMark Associates

Street Kids International (Street Kids) was founded in Canada in 1988 (and now has offices in the UK and US). Its mission is to provide vulnerable youth with the tools they need to move themselves out of poverty and into gainful employment.

Today, April 12th, marks the annual International Day for Street Children and as part of their campaign this year Street Kids International has created a two-minute animation to raise awareness and mobilize action for the estimated 100 million street children in the world. They want the world to see it, which is why they’re asking websites and TV stations to air the clip and spread the word through their networks.

This short animation engages youth throughout our global village, zooming around the globe from The Philippines to Sierra Leone, and finally in front of the CN tower in Toronto. It shares the important message that even though poverty exists everywhere, street youth are resilient and creative and, importantly, that we are all connected. In doing so it challenges the common myth that street youth are delinquents or lazy, and welcomes viewers to “Challenge Perceptions and Change Reality.”
The video is being shown online as part of a social media campaign coinciding with the International Day for Street Children. By sharing the video, we can help to raise awareness of this worldwide issue.

View/download the animation: http://www.youtube.com/watch?v=kltKwly3qLw&list=UUHCejrlblzmE7JJ_yJPtzuw&index=1

Let the change begin!